Sales Page · Arena Rewrite
ProofGuard Sales Page — v2 (copywriting arena)
Before / After
Compliant copy
Sourced facts
Guarantee options
The upgraded sales page from the copywriting arena — strongest compliant copy, the word-against-word lead, sourced sound facts and corrected pricing. Compare it against the original (link at the top of the page), and review the guarantee options drafted for your call.
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Decision · For Your Call
Guarantee Options to Consider
Functional guarantee
30-day money-back
12-mo warranty
UK legal baseline
Four realistic guarantee options ranked by risk — recommended pair (functional performance + 30-day money-back), plus what to avoid (outcome promises) and the UK legal baseline you already owe. Pick one and it goes on the sales page.
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Build Track · Proof of Concept
POC Build Lab — Bench Rig, Test Plan & the Three-State Model
3 states: Watch / Shield / Emergency
4 solo tests
BLE event schema
XIAO ESP32-S3
POC = next tranche
The hands-on build page: the recovered bench-rig diagram, what you can test solo this week with no soldering (board reads trigger, wireless alert, range-through-walls, locked-iPhone background), the cloud-free BLE event schema, the POC bill of materials, and a Plan B for hands-on help. Folded in from the ProofGuard Master Project Pack.
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Hardware Research
Hardware Options & Technical Glossary
KKM F1/B2
nRF52
Flic 2
Minew
ODM
Device comparison across all BLE hardware options. Includes the three-stage hardware strategy (POC → MVP → launch), full spec table, and plain-English glossary of every technical term.
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Market Intelligence
Personal Safety App Market — UK Landscape
750K users
11% CAGR
Hollie Guard
bSafe
Plegium
Competitor analysis across 6 major players, five unoccupied positioning territories, market size data, and Aaron's genuine differentiators. Every competitor is making the same mistake — here's what they're all missing.
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Platform Research · SDK Registration Complete
Tuya Developer Platform — SDK Notes, Legal Flags & Compliance
PRC law governs
Account termination risk
Voiceprint = biometric data
GDPR — address before launch
Full analysis of four legal documents accepted at registration, with specific flags for Aaron's use case. TuyaOpen investigated — does not remove cloud dependency or support nRF52.
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Phase 2 · Draft Spec
Custom BLE Hardware — Cloud-Free Architecture
XIAO ESP32S3 Sense
~£21 prototype
ESP-IDF
On-device keyword
Two parallel workstreams: B500 + Tuya SDK (concept validation) and XIAO ESP32S3 Sense + native ESP-IDF (cloud-free path). Hardware to order, 4-week timeline, and the Phase 3 decision framework.
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Industrial Design · 3D Tooling
Look & Feel, Printable Enclosure & Power Decisions
Vizcom / Krea
Fusion 360
Meshy / Tripo
Blueprint.am
Torch = in-hand readiness
The two-layer design approach (look & feel vs printable enclosure), the recommended AI tool stack, a critical read of the first Blueprint.am spec, and the battery decision — why the siren/SOS/BLE win over a torch, with the current-draw numbers.
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Copywriting Arena · Run 1
The Truth-Gate Result — Why There Was No Winner
Carlton 8.5
DD 8.4 · Clayton 8.1
All 7 disqualified
Seven masters competed; the truth-gate disqualified every one for fabricating proof that doesn't exist yet. The finding: the proof stack is too thin for honest copy. Includes the proof-gathering brief. Run 2 (pre-launch + research-checked) pending.
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Product Site · ProofGuard · Draft
ProofGuard — Live Marketing Site (work in progress)
The Evidence Loop™
Two-phase: On Guard / Pull the chain
Next.js + Framer
Not for sharing yet
First build of the consumer marketing site — brand name ProofGuard, the unique mechanism (The Evidence Loop), the two-phase activation model, and device/app/bundle. Placeholder visuals; being refined before sharing. Opens in a new tab.
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